Ethnic Opinions
Ethnic Opinions is a specialist fieldwork and recruitment agency for Ethnic Minority market research, connecting businesses with their customers. From focus groups to surveys, Ethnic Opinions can recruit, moderate and manage qualitative and quantitative research projects on your behalf. We take care to thoroughly understand your business and what you want to achieve from the project before getting started.
It is super important that we do what we call ‘getting the room right’. This means making sure we have the right people involved in the focus group or survey to guarantee you meaningful results. When we analyse the results together, you can be assured that the course of action to take is therefore reliable, sensible and statistically driven.
Having the right room will give you the confidence that you are about to make the right move. Our expertise and experience are centred on helping organisations get a firm grasp and understanding of how different cultural attributes shape the attitudes and behaviours of their ethnic minority consumers.
Statistically Driven
Sensible
Reliable
“Diversity: the art of thinking independently together.”
– Malcolm Forbes
What Are You Missing Out On?
Marketers must research ethnic consumers in order to capitalise on the increase in their spending power. The growth of ethnic communities and their levels of income is not going to come to an end, it will only expand. This means, if you are not properly targeting or taking time to understand these groups, you are leaving a lot of revenue and market share on the table for more savvy competitors to snap up.
Whether your products or services are specifically created for an ethnic group or not, it is unintelligent and ineffective to try to target the general population. Statistics show that clever, research-backed marketing can make the difference between a struggling business and a smart, innovative and successful one.
Growth
Revenue
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Our Sectors
We can take care of projects from any industry or sector, our experience so far has been, but not limited to, the following:
Public Sector
Retail
Media & Comms
Food & Drink
Business & Finance
Charities
“Don’t let the noise of others opinions drown out your own inner voice.”
– Steve Jobs
What Can We Do For You?
Ethnic Opinions is your collaborative partner in developing your products, services and communication strategies to reap the rewards of and target the lucrative ethnic markets of multi-cultural Britain.
We trust that you have every confidence in yourselves to grow your business without our help. Ethnic Opinions is here to speed up that growth, increase the chances of success and tap into pots of profit which you never even knew were available to you. The ethnic market is largely unexplored and as pioneers, we are on hand to support you and seamlessly guide you through it.
Rapid Growth
Success
Support