“Make a More Informed Decision About
the Future of Your Business”

Services

From elusive and niche to huge and global, we can target any market. From corporate decision makers to the stay-at-home mum, we can get the right people in the room. Whether you need suppliers, buyers or high-fliers – Ethnic Opinions will recruit high-quality respondents to meet your requirements.
We have strong ties with ethnic minority communities all over the UK. Our diverse database of respondents allows us to pinpoint the precise people who would be perfect for your project; and if that wasn’t enough, we have an in-house recruitment team to headhunt for you. Candidates are then selected, screened, and contacted for quality assurance.

We are here to achieve the following:

Understand the role ethnicity plays in your organisation
Create a defined profile of your target audience within the ethnic population

The right people

Over 250,000 respondents - Services - Ethnic Opinions

Over 50,000 respondents

Screened for quality assurance

Qualitative Research

Focus groups – recruitment and moderation
Depth interviews
Ethnography
Hall testing
Online communities
Meet the consumer
Organisation of focus group hospitality

Accompanied shops
Conference groups
Consumer immersion days
Creative workshops
Group discussions
Interactive galleries
Personal and media diaries

Qualitative research can take place via focus groups, interviews, product and usability testing, workshops and ethnographic studies. We never use the same respondents more than once in 12 months, this is because ‘serial respondents’ are detrimental to the quality of the results.

Our bespoke and tailored approach to your project will enable us to not only choose the right people but the right methods of research.

Managing the Project

As well as finding the right people and getting the right room, we can take the weight off your shoulders and manage the entire project for you. Ethnic Opinions has a qualified team who can professionally manage your project whether it is quantitative research, qualitative research or both.   Ethnic Opinions is your one-stop-shop for your entire market research project, we take the sting out of testing and do the heavy lifting so you don’t have to. We will arrange viewing facilities, manage and moderate research sessions, create transcriptions, analyse the information and translate it all into an easy-to-understand report with findings and recommendations.
We conduct research in multiple sectors and industries, our team is well-equipped to quickly learn about your business, your requirements and what you wish to achieve. Let Ethnic Opinions take care of your research project so you can make a more informed decision about the future of your business.

We can manage the project for you

We do the heavy lifting for you

Informed decisions for the future

Quantitative Research

Ethnic Opinions is your collaborative partner in developing your products, services and communication strategies to reap the rewards of and target the lucrative ethnic markets of multi-cultural Britain. We trust that you have every confidence in yourselves to grow your business without our help. Ethnic Opinions is here to speed up that growth, increase the chances of success and tap into pots of profit which you never even knew were available to you. The ethnic market is largely unexplored and as pioneers, we are on hand to support you and seamlessly guide you through it.

Face-to-face surveys and depth interviews
Unique online panel

Bespoke research panels
Data entry and analysis

Other Research Services

Infographics
Video reports
Voxpops
Interactive dashboards
Community engagement and consultation
Telephone interviews

Advisory Panels
Report writing and presentations
Interpretation
Translation
Transcription

Quickly learn about your business

Experienced team

High quality market research

Services

Ethnic Opinions has been working as a multi-disciplinary research organisation alongside ethnic minorities for several years. We recruit, moderate and manage qualitative and quantitative research projects including focus groups and surveys.

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A wealth of experience brings us extensive specialist know-how, expertise and savvy when it comes to engaging with a diverse and ever-increasing population. We noticed early on that there is a disconnect between companies and ethnic minorities because they simply don’t have the means to connect, understand and target. Ethnic Opinions was built to be the bridge between businesses and the ethnic demographic, enabling them to enter markets and earn additional revenue.

It’s important that we have a dedicated team to keep their fingers, eyes and ears on the pulse of what ethnic Britain looks like, feels like and thinks like. Our researchers are located across the UK in order to get a fair spread of information and they are all multi-lingual, trained and qualified. We are continuously educating ourselves on the finer details and fibres of ethnic communities in the UK so that we can pass this onto you when we work together and apply it to your project.

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